Brand Ambassadors are the heartbeat of social media communities. They are the closest thing to having an actual external marketing team. Identify and interact with your influencers by using Connect.
Don’t waste valuable time on thousands of irrelevant mentions. Our sentiment analysis engine will pre-qualify your messages, so you can focus on what really matters.
Drive potential customers to campaign or product information and convert them into engaged customers. Connect measures the social media acquisition value of a Brand Ambassador or brand community base and visualizes the effective return on your social media activity.
Crowd Marketing Strategies
Brand Ambassadors are the heartbeat of social media communities. They are the closest thing to having an external marketing team and have a significant positive or negative impact on your brand community.
Do you know your Brand Ambassadors
and their impact on your brand ?
Most of what is broadcast on social media is either entertainment or information and does not require any action. It is the highly positive or negative messages, however, that do have an actual impact on your brand and sales.
Do you know the positive and negative messages about your brand ? And can you take instant action on them ?
Driving potential customers to campaign or product information and converting them into engaged customers is a key goal of your social media activity.
IP Metro Connect measures the social media acquisition value of a Brand Ambassador or brand community base and visualizes the effective return on your social media activity.
Within your thousands of brand community members, it is essential to identify your Brand Ambassadors and Badvocates, as they are the peripheral community circle that heavily influence the rest of the community and distribute good or bad sentiment about your brand. Identify them and reach out to them with IP Metro Connect as a first step in social media acquisition management.
Our Brand Ambassador Program is a template program that sets a framework on how you can board your external digital marketing team and how you can interact, trust and reward your biggest fans as an essential part of your social media strategy. We provide guidance and support in the setup and operations of your Brand Ambassador Program.
Provide tools to your boarded Brand Ambassadors, so they can communicate selective sneak previews and strategic communication to their social media network. IP Metro Connect allows you to manage and keep track of relevant Brand Ambassador communication.
How is your brand perceived on social media ?
The IP Metro Connect brand monitoring tool continuously monitors social media messages worldwide for usage of your
brand and captures relevant messages from Twitter, Facebook, Google+, Instagram and YouTube. Messages on social media have a direct brand impact and can go viral very fast:be in control with IP Metro Connect.
Don’t waste valuable time on thousands of irrelevant mentions. Instead, focus on what really matters: positive and negative
mentions on your brand. By using an advanced sentiment analysis engine, IP Metro Connect converts a massive stream of mentions into a manageable amount of action items.
The IP Metro Connect alert engine will instantly inform the trusted Brand Ambassador or the brand's social media manager on positive or negative messages that are detected
and give them the tools to directly interact with the respective social media users.
Larger organizations can use our internal workflow functionalities in order to optimize the usage of internal resources.
Different needs different solutions